Marketing and Advertising II

Building upon the foundational concepts introduced in Marketing and Advertising I, this advanced course offers a deeper exploration of strategies and best practices specifically tailored to the dynamic landscape of the gambling industry. Participants will delve into advanced marketing techniques, including targeted advertising, customer segmentation, and data-driven marketing analytics, to effectively engage and retain customers in a highly competitive market. Through case studies and interactive discussions, learners will explore ethical considerations, regulatory constraints, and emerging trends shaping marketing and advertising practices within the gambling sector. By the end of the course, participants will have the expertise to develop and implement innovative marketing campaigns that drive customer acquisition, enhance brand loyalty, and ensure compliance with industry regulations.